Common Reasons for China Trademark Refusal

28 7 月, 2026 | By ctms

Approximately 30-40% of trademark applications receive an office action or refusal from CNIPA. Understanding the common reasons helps you prepare a stronger application.

1. Lack of Distinctiveness (~30% of refusals)

Descriptive terms and generic words often face refusal. Solution: Provide evidence of acquired distinctiveness through use, or consider adding distinctive elements to your mark.

2. Similarity to Prior Marks (~50% of refusals)

The most common reason. CNIPA examiners compare against existing marks for visual, phonetic, and conceptual similarity. Solution: Conduct a thorough pre-filing search and adjust your application strategy accordingly.

3. Violation of Prohibitive Provisions

Marks containing state names, national flags, geographical indications, or deceptive content are prohibited. Solution: Review your mark against CNIPA’s prohibited list before filing.

4. Improper Classification

Incorrect Nice classification can lead to objections. Solution: Work with an experienced agent who understands CNIPA classification practices.

Not all refusals are final. We handle office action responses and appeals to maximize your chances of success.