For international filers deciding between China and EU trademark strategies, understanding the key differences helps optimize your global IP approach.
EU: One registration covers all 27 EU member states. China: One registration covers mainland China only (does not include Hong Kong, Macau, or Taiwan).
EUIPO: Examines absolute grounds only (no ex-officio examination of prior rights). CNIPA: Examines both absolute and relative grounds (prior rights search).
EU: 3-month opposition period. China: 3-month opposition period (similar).
EU: 5-year non-use cancellation period. China: 3-year non-use cancellation period.
Many international filers use the Madrid System to designate both China and the EU, reducing administrative overhead. We can advise on optimal filing strategies for your specific needs.