Trademark Monitoring: Why It Matters After Registration

28 7 月, 2026 | By ctms

Many brand owners think the work ends when the trademark certificate is issued. In reality, registration is just the beginning of active brand protection in China.

Why Monitor?

CNIPA publishes approximately 1.5 million trademark applications annually. Without monitoring, a conflicting mark could be registered without your knowledge, limiting your enforcement options.

What We Monitor

  • New applications for identical or similar marks in your classes
  • Applications that could dilute your brand recognition
  • Bad-faith filings by known squatters
  • Changes to your trademark record (assignments, renewals)

Alert Timeline

When a potential conflict is identified, we alert you within 48 hours, giving you the maximum time to prepare an opposition or take other action.